A Startup Pioneering Historical Yeasts: Bridging Science and History

Primer’s Heritage Yeast

UX\UI | Web Development | Copywriting

The Project

As a freelance digital product strategist, I orchestrated the design and development of Primers Yeast’s website user flow, emphasizing seamless user experience to enhance engagement. Alongside, I executed social media marketing strategies, elevating brand awareness. Working closely with the founder and CEO, I managed the project from concept to successful launch.

About the Startup

Primers Yeast pioneers historical yeast development by uniting scientists and historians to revive ancient fermentation methods. They isolate yeast strains from archaeological sites and historical vessels, merging science and history for distinctive brewing and baking.
This innovative initiative revitalizes ancient traditions and enhances our comprehension of past civilizations through biotechnology.